Welcome to
Paulaner Bräuhaus
Beijing.

Paulaner Bräuhaus of the Kempinski Hotel Beijing

Over 30 years, Paulaner Bräuhaus has earned its reputation as the prime destination in Beijing for superior German beer and delectable Bavarian cuisine.

Under supervision of the resident master brewer from the Paulaner Brewery in Munich, every beer at Paulaner Bräuhaus Beijing is brewed according to Bavarian Purity Laws, ensuring superior taste and quality, glass after glass.

But more than anything else, it’s the legions of loyal local customers and regular hotel guests who lend this award-winning venue its uniquely sociable atmosphere. At the annual Maifest and Oktoberfest celebrations, this joy is particularly contagious, attracting thousands of Beijing beer enthusiasts for live music, hearty food and the city’s finest beer.

Paulaner Bräuhaus has been refurbished and upgraded, and now positively shines in a classic yet contemporary Bavarian style. The elegant copper beer tanks and rustic wooden tables and benches are all endearingly Bavarian and establish - complemented by staff in traditional costume - an authentic ambience.

With seats inside and outside for over 500 guests, Paulaner Bräuhaus is the ideal setting for parties and celebrations. 

Your Paulaner Bräuhaus Team



Contact

50 Liangmaqiao Road
Chaoyang District
Beijing 100125, China

Phone: +86 10 6465 3388 ext.4212
Fax: +86 10 6465 3366
Paulaner.beijing@kempinski.com


Communication Design

Prizewinning excellence in communication design: Red Dot Award for the brand identity of Paulaner Bräuhäuser Worldwide

29.08.2017. For years, the Red Dot Award has been recognising projects and work of outstanding quality, ranging from product design to all facets of brand communication. Over 8,000 examples of high-quality work from around the world were entered this year, from which 24 experts selected the winners in the individual categories during a process lasting several days. That level of competition makes us all the happier that Paulaner this year ended up on the winner’s podium in the Brand Identity category – the most wide-ranging of all communication disciplines – for the reworked Corporate Identity of Paulaner Bräuhäuser worldwide.

Our Paulaner restaurant concept represents a contemporary Munich “Wirtshaus”. It is a place where you can make friends and enjoy excellent Bavarian food and beer - with all your senses. The culinary focus is on “social food” - big sharing plates - and genuine Bavarian specialties. Our concept represent a love affair of modern life and Munich identity. Whether brewing process, kitchen or interior design - we rely on our regional origin, quality materials and authentic crafts. For our concept, we combine the love of tradition with current catering trends. The craftsmanship is to be honored. The claim to authenticity, quality and profitability is very high in all areas. All that effort makes it even more satisfying that the concept has been recognized by the expert jury of the Red Dot Award.

Lars Eckart, managing director of Paulaner Franchise & Consulting GmbH, who is responsible for the Paulaner Bräuhäuser businesses together with Jürgen Schenk, says: ‘I am happy that our successful product is receiving major recognition. We will continue the development of our restaurant concept in order to be able to offer our guests an authentic piece of home as well as Munich life and identity, even if they are many thousands of kilometres away from the city. It makes things even better that the visualisation of this approach by the agency implementing it, SchleeGleixner, which bridges the gap between tradition and contemporary interpretation, has received international recognition with the Red Dot Award.’

Take a seat and enjoy your downtime in one of our Bräuhäuser.
We look forward to seeing you!

Location of the month

Welcome to Paulaner Bräuhaus München

Freshly brewed beer has always been part of Munich’s lifestyle. The first Paulaner Bräuhaus opened in Munich, in 1989 at Kapuzinerplatz – the beginning of a true success story.

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»The Taste Of Munich
in Beijing«

The Paulaner Bräuhaus website is only accessible for people 18 years of age or older.

To find out why we don’t advertise to underage youth, go to the German Brewers Association website: www.bier-bewusst-geniessen.de

Please confirm that you’re at least 18 years old.